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• Around 70% of all working-age Americans are actively looking for a job change
• Approximately 52% of American employees have considered a career change this year
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We received 22 responses to our screener survey. In our screener survey, we wanted to learn more about their consideration towards a career change and what tools they used.
• 61.9% of people form our survey have recently considered making a career change
• 38.1% between 30-40 years old
• Most of them use services like LinkedIn and Google
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We conducted 9 Interviews with people considering making a career change to understand their pain points.
• There's an overwhelming amount of information
• People need to receive guidance to change their career
• They like to be able to compare their options
• "What I don't like is the uncertainty. unknown is scary"
• "I'm sinking in the ocean of information - I need help"
• "I feel like a novice - I don’t know what I want to go into but a transition is looming somewhere in the future"
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We Found 8 companies in this market that help people with career change and compare them. Some of them provide personality quizzes that helps users with their decisions.
• Quizzes are mostly personality test
• The result doesn't give you a specific career path
• They don't provide info information about careers and where users can find courses related to the preferred career
We created an affinity map using our interview quotes to analyze the interview results and identify pain points.
• There's an overwhelming amount of information
• People need to receive guidance to change their career
• They like to be able to compare their options
• Users want to see the success stories of people with the same background
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We defined our personas based on our findings from interviews with stakeholders, therapists, and users. We created 3 personas that reflect 3 main categories.
• Less than 2 years of experience, recently graduated from college or university but did not like open job options.
• 5-8 years of experience, Someone has been in the industry but is not happy with the current job.
• 5-8 years of experience, Someone has been in the industry but is open to boosting their skills to reach higher positions
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To better understand what features we need to include in the web app, we created a sitemap diagram of steps users need to take to find a career and sign up for courses.
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We made a user flow to understand what steps users need to take to find their dream career and get the result.
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Every team member drew preliminary sketches of the main steps that users take in order to find their desired career. We select the best ideas and iterate on them.
Transferring our sketches to wireframes in Figma
We created a style guide with bright, fun colors to get users excited about changing careers.
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We iterate our design based on our usability test
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1. Navigation bar
Sticky nav bar on the left side for easy access to essential topics
2. Quiz CTA button
To start finding career process right from the landing page
3. Video about how it works
A video to show how CareerUp works and tell some success stories to excite users for their journey.
4. Quick suggestions
Suggestions for other hot topics that users mostly use
5. Questions
specific questions regarding the topic and changing background colors
6. The topic for questions
Users can find out what kind of question they get in each section
7. Progress bar
Users are able to find out about the status of their quiz, and when they get the result
8. Icon scale answers
Using scale icons to show scale level for the answers
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1. Career result
Personalize result based on the quiz
2. Mach percentage
Indicator that shows how much user match with specific career
3. Pages
Pages with the larger result and graphic to improve the visibility
4. Filter option
Let the users narrow down their choices based on their preferences
5. Job satisfaction
Indicator that shows the level of satisfaction in this industry
6. Video
Show a brief description of the selected career and description of what they do
7. Success stories
Users can hear from real people in the industry and get inspired
8. Suggestions
Suggestions | For easy access, always on the right side would be a suggestion column based on the career their selected
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1. Compare
Selecting the providers for the course and compare them
2. Course result
To start finding career process right from the landing page
3. Search bar
User can search for specific course
4. Compare with detail
Users can compare courses with detail side by side
5. Get start CTA
Start taking the course after their comparison
6. Compare reset button
To restart the compare feature and be able to select other ones
It was a pleasure working on this project as a team. It was a great experience to split work, focus on specific tasks, and catch up with our deadlines. However, finding time to meet with all team members simultaneously and being remote was challenging, but communication helped us resolve that. With the MVP, we focused on the most necessary part of the project and solved user needs in a two-week sprint. Overall, with the help of collaboration, coordination, and time management, we created a platform that would help career changers find their dream job and access resources.
“A seasoned designer, through and through. It’s clear that Al has a vast experience and understanding of design -- no matter the medium. As he changes his focus from architecture to UX and product design, his understanding of process, ability to speak to his work, and UI aesthetic are on par with UX designers who have been in the field for years. Despite his extensive background, Al comes in humble, hungry, ready to learn and ready to work every single day. He is gritty, kind, professional, focused, organized and ready to contribute Day 1 to any team lucky enough to have him!”
